Fred Connors has been a beauty industry trailblazer for over 30 years, having started as a salon apprentice in the mid-80’s. He launched his first salon, Treka, 30 years ago with close friend Cleo Xidos in the historic Green Lantern Building in downtown Halifax. 18 years later, Fred along with his life partner, Joel Flewelling, opened his second salon, a luxury lifestyle concept FRED. beauty food art. Housed in the iconic Bank of Nova Scotia building on the corner of North and Agricola, this location became an anchor in the neighbourhood and helped ignite the renaissance of Halifax’s North End. Shortly after, Fred developed a signature line of cosmetics, FRED.face. This universal range of high quality cosmetics promises that four products in three minutes is all you need to look and feel more beautiful.